Real Estate Becomes Top Investment Choice for 70% of Women in H2 2024, Stock Market Preference Dives
In the second half of 2024, real estate is the most preferred investment for 70% of women, with a significant decline in stock market investment to just 2%. The Anarock Consumer Sentiment Survey highlights changing trends and preferences among women inves
Real EstateWomen InvestorsStock MarketGoldCryptocurrencyReal Estate PuneFeb 27, 2025
This marks a significant shift from the H2 2022 survey, where 65% of women favored real estate investments and over 20% preferred the stock market.
The decline in stock market preference is stark, dropping to just 2% in the latest survey.
The Anarock Group, a leading real estate consultancy, conducted this comprehensive survey to gauge the investment preferences of women.
Anuj Puri, chairman of the Anarock Group, commented on the findings “Our H2 2024 survey finds the end-use-to-investment ratio for women homebuyers at 69 31 against 79 21 in the H2 2022 edition.
Even more remarkable is their firm preference for housing over the other popular investment asset classes Indians gravitate to.”
The survey also highlighted a growing interest in gold as an investment.
While gold's popularity among women investors was 8% in the H2 2022 survey, it has risen to slightly over 12% in the H2 2024 edition.
This uptick suggests that women are diversifying their investment portfolios to include traditional safe-haven assets like gold.
In terms of budget preferences, at least 52% of women respondents prefer premium or luxury homes priced over Rs 90 lakhs, a notable increase from 47% in H2 2022.
Additionally, 33% of aspiring women homebuyers are interested in properties priced between Rs 90 lakh and Rs 1.5 crore, while 11% prefer homes priced between Rs 1.5 crore and Rs 2.5 crore.
Notably, 8% of women are looking to buy homes priced more than Rs 2.5 crore, indicating the growing presence of women high net-worth individuals (HNIs) in the real estate market.
Another key finding is the rising demand for newly launched properties.
The survey shows that 18% of women respondents now prefer under-construction homes, up from 10% in the H2 2022 survey.
Conversely, the preference for ready-to-move-in homes has declined to 29%, down from 48% in the previous survey.
This shift suggests that women are becoming more willing to invest in properties that offer potential appreciation and long-term benefits.
The survey also touched on the growing participation of women in the cryptocurrency market.
According to a report by CoinDCX, a leading cryptocurrency exchange platform, women now represent 20% of crypto exchanges.
This trend underscores the increasing adoption of digital assets by women, although it also highlights the need for better wealth management and financial education in this sector.
Overall, the Anarock Consumer Sentiment Survey provides valuable insights into the evolving investment preferences of women in India.
The data suggests a strong inclination towards real estate and a growing interest in diversifying investment portfolios, including gold and cryptocurrency.
As the financial landscape continues to change, it is crucial for women to stay informed and make well-rounded investment decisions.
Frequently Asked Questions
Why has real estate become the top investment choice for women in H2 2024?
Real estate is preferred for its stability, potential for appreciation, and tangible nature as an asset. The Anarock Consumer Sentiment Survey highlights a growing trend among women towards investing in real estate, driven by factors such as long-term value and security.
How has the preference for the stock market among women changed?
The preference for stock market investments among women has significantly declined, dropping from over 20% in H2 2022 to just 2% in H2 2024. This shift indicates a growing aversion to the volatility of the stock market and a preference for more stable investment options like real estate.
What other investment asset has seen a notable rise in popularity among women?
Gold has seen a notable uptick in popularity among women investors, rising from 8% in H2 2022 to slightly over 12% in H2 2024. Gold is often viewed as a safe-haven asset and a hedge against inflation, making it an attractive option for diversification.
What does the survey reveal about women's preferences for property prices?
The survey indicates that 52% of women prefer premium or luxury homes priced over Rs 90 lakhs, 33% look for properties between Rs 90 lakh and Rs 1.5 crore, 11% prefer homes between Rs 1.5 crore and Rs 2.5 crore, and 8% are interested in homes priced more than Rs 2.5 crore. This suggests a growing presence of women high net-worth individuals in the real estate market.
What role is cryptocurrency playing in women's investment strategies?
According to a CoinDCX report, women now represent 20% of crypto exchanges. While the adoption of cryptocurrency is on the rise, it also highlights the need for better financial education and wealth management to help women navigate this new and complex asset class.
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