Real Estate Surges as Top Investment Choice for 70% of Women in H2 2024

In the second half of 2024, real estate has emerged as the most preferred investment option for 70% of women, while interest in the stock market has plummeted to just 2%. The Anarock Consumer Sentiment Survey also highlights a growing preference for luxur

Real EstateWomen InvestorsStock MarketGoldCryptocurrencyReal Estate MumbaiFeb 27, 2025

Real Estate Surges as Top Investment Choice for 70% of Women in H2 2024
Real Estate Mumbai:Real estate has become the most favored investment asset class for 70% of women in the second half of 2024, according to the latest Anarock Consumer Sentiment Survey.
In contrast, the preference for stock market investments has drastically declined to just 2%.
This marks a significant shift from the H2 2022 survey, where 65% of women preferred real estate and about 20% opted for the stock market.

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Frequently Asked Questions

What is the most preferred investment asset class for women in H2 2024?

Real estate is the most preferred investment asset class for women in H2 2024, chosen by 70% of women surveyed.

How has the preference for stock market investments changed among women?

The preference for stock market investments among women has declined from over 20% in H2 2022 to just 2% in H2 2024.

What percentage of women investors prefer luxury homes priced over Rs 90 lakhs?

At least 52% of women investors prefer luxury homes priced over Rs 90 lakhs, up from 47% in H2 2022.

How has the popularity of gold among women investors changed?

The popularity of gold among women investors has increased from 8% in H2 2022 to slightly over 12% in H2 2024.

What is the current preference for under-construction homes among women homebuyers?

Over 18% of women respondents now prefer under-construction homes, compared to 10% in H2 2022.

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