Rise of Real Estate Influencers: How Home Brokers are Gaining Internet Fame
Meet the real estate brokers who are becoming internet celebrities, showcasing luxurious properties and gaining millions of followers online.
Real Estate InfluencersHome BrokersOnline PresenceSocial MediaLuxury PropertiesReal Estate MumbaiSep 01, 2024
There is a practised flamboyance about Ravi Kewalramani, a real estate broker, as he sweeps through rooms at a South Mumbai 2BHK, rattling off architectural features — “10.5 feet height”, “vintage granite tiles”, “old-world balcony” — while an iPhone cameraman keeps pace.
No reality show deal yet, but his home tour videos have brought the 43-year-old stardom online. In the past four years, he has found 1.1 million Instagram followers, 920,000 YouTube subscribers, and dozens of HNI patrons. Kewalramani doesn’t spend long on the apartment where we meet It’s a rental, going for Rs 2.75 lakh per month.
Real estate entrepreneur Mayank Agarwal, another influencer in the making, has a different approach. He focuses on showcasing the potential of a property, rather than just its luxury features. His videos often feature him walking through empty apartments, pointing out the possibilities of each room.
Abrar Teli, a young and ambitious real estate broker, has also joined the fray. With a strong online presence, he has managed to attract a large following of potential buyers and sellers. His videos often feature him giving tours of luxurious properties, highlighting their best features.
These real estate influencers are changing the game, making the industry more accessible and transparent. They are providing a platform for people to experience the luxury of high-end properties from the comfort of their own homes.
Information
The Indian real estate market has seen a significant shift in recent years, with the rise of online platforms and social media. This has led to a new breed of real estate influencers, who are using their online presence to showcase properties and attract clients.Ravi Kewalramani, Mayank Agarwal, and Abrar Teli are all part of a new generation of real estate influencers, who are using their online presence to make a name for themselves in the industry.
Frequently Asked Questions
What is a real estate influencer?
A real estate influencer is someone who uses their online presence to showcase properties and attract clients.
How are real estate influencers changing the industry?
Real estate influencers are making the industry more accessible and transparent, providing a platform for people to experience the luxury of high-end properties from the comfort of their own homes.
What kind of content do real estate influencers create?
Real estate influencers create content such as home tour videos, property showcases, and market updates.
How can I become a real estate influencer?
To become a real estate influencer, you need to have a strong online presence, create high-quality content, and engage with your audience.
What are the benefits of working with a real estate influencer?
Working with a real estate influencer can provide access to a large audience, increase brand awareness, and attract potential clients.
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