Rise of Real Estate Influencers: How Home Brokers are Gaining Internet Fame
Meet the real estate brokers who are becoming internet celebrities, showcasing luxurious properties and gaining millions of followers online.
Real Estate InfluencersHome BrokersOnline PresenceSocial MediaLuxury PropertiesReal Estate MumbaiSep 01, 2024
There is a practised flamboyance about Ravi Kewalramani, a real estate broker, as he sweeps through rooms at a South Mumbai 2BHK, rattling off architectural features — “10.5 feet height”, “vintage granite tiles”, “old-world balcony” — while an iPhone cameraman keeps pace.
No reality show deal yet, but his home tour videos have brought the 43-year-old stardom online. In the past four years, he has found 1.1 million Instagram followers, 920,000 YouTube subscribers, and dozens of HNI patrons. Kewalramani doesn’t spend long on the apartment where we meet It’s a rental, going for Rs 2.75 lakh per month.
Real estate entrepreneur Mayank Agarwal, another influencer in the making, has a different approach. He focuses on showcasing the potential of a property, rather than just its luxury features. His videos often feature him walking through empty apartments, pointing out the possibilities of each room.
Abrar Teli, a young and ambitious real estate broker, has also joined the fray. With a strong online presence, he has managed to attract a large following of potential buyers and sellers. His videos often feature him giving tours of luxurious properties, highlighting their best features.
These real estate influencers are changing the game, making the industry more accessible and transparent. They are providing a platform for people to experience the luxury of high-end properties from the comfort of their own homes.
Information
The Indian real estate market has seen a significant shift in recent years, with the rise of online platforms and social media. This has led to a new breed of real estate influencers, who are using their online presence to showcase properties and attract clients.Ravi Kewalramani, Mayank Agarwal, and Abrar Teli are all part of a new generation of real estate influencers, who are using their online presence to make a name for themselves in the industry.
Frequently Asked Questions
What is a real estate influencer?
A real estate influencer is someone who uses their online presence to showcase properties and attract clients.
How are real estate influencers changing the industry?
Real estate influencers are making the industry more accessible and transparent, providing a platform for people to experience the luxury of high-end properties from the comfort of their own homes.
What kind of content do real estate influencers create?
Real estate influencers create content such as home tour videos, property showcases, and market updates.
How can I become a real estate influencer?
To become a real estate influencer, you need to have a strong online presence, create high-quality content, and engage with your audience.
What are the benefits of working with a real estate influencer?
Working with a real estate influencer can provide access to a large audience, increase brand awareness, and attract potential clients.
Related News Articles
India's Net Office Leasing to Witness 10-12% Growth This Fiscal
Driven by higher-than-expected leasing demand from GCCs, BFSI, and manufacturing sectors, net leasing of Grade A commercial offices in India is expected to grow 10-12% this fiscal.
Exploring the Goan Real Estate Market: A Detailed Insight
PANAJI: The real estate market in Goa is witnessing a dynamic shift, driven by various economic and policy changes. From residential to commercial properties, the sector is seeing significant investments and development.
Indian Real Estate Market Set to Break Records with $11 Billion Equity Inflow
A recent report by the Confederation of Indian Industry (CII) and CBRE reveals a substantial rise in capital inflows, driven by both domestic and foreign investors, propelling the Indian real estate market to new heights.
Lodha Brothers Urged to Settle Real Estate Dispute Amicably
A leading figure in the Mumbai real estate industry has urged the Lodha brothers to resolve their ongoing dispute amicably, drawing a parallel to the Raheja family's successful resolution of a similar conflict.
CREDAI Maharashtra's Hopes for the Union Budget 2025
Pune, 28th January 2025: The Indian real estate sector has always been a cornerstone for nation-building. With the upcoming Union Budget 2025, CREDAI Maharashtra, the apex body of real estate developers in the state, has outlined several expectations to b
Mahindra Lifespaces Joins Hands with Livingstone Infra for Rs 1650 Crore Premium South Mumbai Project
Mahindra Lifespaces has partnered with Livingstone Infra to develop a premium project in South Mumbai. This collaboration is set to revolutionize the real estate market by creating residences that contribute to Mumbai's urban renewal. The redevelopment ai