Ritz Media World Secures Integrated Marketing Mandate for Forbes Fab-Luxe Residences
Ritz Media World has been awarded the creative and integrated marketing mandate for Forbes Fab-Luxe Residences, a branded luxury residential development in Greater Noida West. The mandate spans brand strategy, creative development, digital and performance marketing, launch communication, and sales-led brand assets. Ritz Media World will be responsible for building a distinct market identity for the project through its vertically integrated, in-house delivery model.
The appointment comes amid accelerated growth in India’s branded residences category, driven by evolving buyer preferences, rising HNI (High Net Worth Individuals) participation, and demand for globally benchmarked living experiences. The NCR region continues to lead this segment, with Greater Noida West emerging as a high-potential micro-market for premium residential developments.
Aditya Goel, director at Forbes Fab-Luxe Residences, emphasized that branded luxury housing requires a communication approach that combines aspiration, credibility, and immersive storytelling. He noted that Ritz Media World demonstrated a strong understanding of the category and the ability to translate real estate fundamentals into compelling market narratives.
As part of the engagement, the agency will develop a brand architecture and communication strategy targeted at globally aware buyers and investors. This audience segment places value on brand assurance, clarity of proposition, and long-term asset value, alongside aesthetics.
A key component of Ritz Media World’s offering is its in-house AI-enabled creative and pre-visualization studio, Contenaissance. The vertical integrates AI-driven design intelligence, hyper-realistic 3D visualization, cinematic films, and immersive walkthroughs, enabling projects to be marketed effectively before physical completion.
Ritz Malik, founder of Ritz Media World, stated that luxury real estate marketing demands category focus, creative control, and execution consistency. He added that the agency’s integrated structure allows it to maintain control across strategy, creative, and delivery, which is central to service quality.
Ritz Media World’s approach to luxury real estate marketing is designed to cater to the discerning tastes of high-net-worth individuals who are looking for more than just a place to live. The agency’s focus on brand assurance, clarity of proposition, and long-term asset value aligns perfectly with the aspirations of Forbes Fab-Luxe Residences. By leveraging cutting-edge technology and a deep understanding of the market, Ritz Media World aims to position Forbes Fab-Luxe Residences as a leading choice in the luxury real estate segment.
