Royal Orchid Hotels Launches ICONIQA: A New Upscale Brand in Mumbai
Royal Orchid Hotels has unveiled ICONIQA, a new upscale lifestyle brand, with its flagship property near Mumbai International Airport's Terminal 2. The 291-room hotel features cutting-edge technology and experiential offerings, marking a significant step in the company's growth strategy.
Royal Orchid HotelsIconiqaUpscale Lifestyle BrandContemporary HospitalityMumbai International AirportReal Estate MumbaiSep 16, 2025
The Mumbai hotel offers 291 rooms and a range of features aimed at the modern traveller. These include in-room smart laundry closets, a 24/7 WhatsApp concierge service, and Mumbai’s first poolside day club. The property also places a strong focus on food and beverage offerings, which form a central part of the brand identity.
Chander K. Baljee, Chairman and Managing Director of Royal Orchid Hotels, said: “ICONIQA is a bold vision of what hospitality can be, where every element is designed for the new-generation traveller who craves experiences over conventions. With ICONIQA, we’re not just launching a brand; we’re setting a new standard for immersive, intuitive hospitality that delivers extraordinary value at every touchpoint.”
Royal Orchid Hotels is targeting rapid growth, with plans to expand its overall portfolio to more than 345 properties by 2030. ICONIQA will operate largely under flexi-lease and ownership models, enabling asset-light growth while focusing on return on capital employed. The group also intends to explore select international markets for the brand.
Arjun Baljee, Founder of ICONIQA Hotels & Resorts and President of Royal Orchid Hotels, added: “Mumbai is a city on the move, a nexus for business, culture, and global connectivity. ICONIQA answers its energy and ambition with future-ready design, smart technology, and thoughtful experiences that go beyond traditional hotel stays. We’re proud to unveil a hospitality concept that is as dynamic as the destinations it serves.”
ICONIQA will also be integrated into Royal Orchid Hotels’ Regenta Rewards loyalty programme, which currently has more than 600,000 members and is projected to exceed 1 million by March 2026. Through personalised, data-driven engagement, the programme aims to strengthen customer retention and build long-term brand loyalty.
The launch of ICONIQA in Mumbai marks an important milestone in Royal Orchid Hotels’ growth strategy, positioning the company to compete in India’s expanding upscale lifestyle segment while reflecting global sophistication blended with Indian cultural ethos.
Frequently Asked Questions
What is ICONIQA Hotels & Resorts?
ICONIQA Hotels & Resorts is a new upscale lifestyle brand launched by Royal Orchid Hotels, designed to cater to the growing demand for contemporary hospitality in India.
Where is the flagship property of ICONIQA located?
The flagship property of ICONIQA is located adjacent to Terminal 2 of Mumbai International Airport.
What unique features does the ICONIQA hotel in Mumbai offer?
The ICONIQA hotel in Mumbai offers 291 rooms, in-room smart laundry closets, a 24/7 WhatsApp concierge service, and Mumbai’s first poolside day club.
What is Royal Orchid Hotels' growth plan for ICONIQA?
Royal Orchid Hotels plans to expand its overall portfolio to more than 345 properties by 2030, with ICONIQA operating largely under flexi-lease and ownership models.
How does ICONIQA integrate with Royal Orchid Hotels' loyalty programme?
ICONIQA will be integrated into Royal Orchid Hotels’ Regenta Rewards loyalty programme, which aims to strengthen customer retention and build long-term brand loyalty.
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