Sunteck Realty Launches Ultra-Luxury Brand 'Emaance' with ₹20,000 Crore Projects in Mumbai and Dubai
Sunteck Realty Limited (SRL) has announced the launch of 'Emaance', an exclusive real estate lifestyle brand, with plans to roll out ultra-luxury projects in Mumbai and Dubai with a gross development value (GDV) of ₹20,000 crore over the next 12 months.
Real EstateLuxurySunteck RealtyEmaanceMumbaiReal Estate MumbaiSep 29, 2025
Under the Emaance brand, Sunteck will launch developments at two landmark locations: Nepean Sea Road in Mumbai and Downtown Dubai’s Burj Khalifa community. The project in Nepean Sea Road, an ultra-luxury enclave in one of South Mumbai’s most prestigious areas, is slated for launch in the current fiscal year. The project in Dubai marks the company’s debut international venture.
The company, which established Bandra Kurla Complex (BKC) as a luxury destination more than a decade ago with Signature Island, now plans to elevate its offerings to the next level. Kamal Khetan, Chairman and Managing Director of Sunteck Realty Ltd, told HT.com that under the Emaance brand, Sunteck will launch projects worth nearly ₹20,000 crore GDV in the next 12 months.
Emaance is a new word authored by Sunteck, derived from the fusion of ‘Em’ in immense and ‘ance’ from indulgence. It symbolizes harmony between magnitude with magnificence and immensity with indulgence, a new lexicon of luxury living that defines what comes beyond luxury. “The term represents the belief that life beyond luxury deserves its own name, its own category. Reserved for the rarest echelons, with Emaance we do not aim to just elevate residences but life itself to a realm beyond comparison: timeless in essence, indulgent in experience, and royal in stature,” the company said in a statement.
The first project at Nepean Sea Road will be designed as one of the most exclusive residential addresses in the country. It will comprise just 40–50 expansive residences of 8,000–10,000 sq. ft., priced over ₹150 crore each. Launch prices are expected to start at ₹2.5 lakh per sq. ft., placing the development among the costliest in India.
Each residence will occupy an entire floor and feature double-height duplex layouts with ceiling heights of over 4.5 metres, compared to the standard 3 metres. Amenities will be spread across multiple levels, including parking, grand lobbies, and recreational facilities on the lower floors, while habitable units will begin only from the 16th or 17th floor.
Sunteck Realty Limited (SRL) is a luxury real estate developer focusing on a city-centric development portfolio of about 52.5 million square feet spread across 32 projects. The company has differentiated its projects under six brands: 'Signature' for uber luxury residences, 'Signia' for ultra luxury residences, 'Sunteck City' and 'Sunteck Park' for premium luxury residences, 'Sunteck Beach Residences' for a marquee luxury destination, 'Sunteck World' for aspirational luxury residences, and Sunteck commercial and retail developments. The company’s flagship project, Signature Island at Bandra Kurla Complex (BKC), Sunteck City in Oshiwara District Centre (ODC), Goregaon, and SunteckWorld at Naigaon, is the largest township of MMR’s Western Suburbs.
Frequently Asked Questions
What is Emaance and what does it represent?
Emaance is an exclusive by-invitation-only real estate lifestyle brand launched by Sunteck Realty. It represents a new lexicon of luxury living, symbolizing harmony between magnitude and magnificence, and immensity and indulgence.
What are the two landmark locations for Emaance projects?
The two landmark locations for Emaance projects are Nepean Sea Road in Mumbai and Downtown Dubai’s Burj Khalifa community.
What is the expected price per square foot for the Nepean Sea Road project?
The expected launch price for the Nepean Sea Road project is ₹2.5 lakh per square foot, making it one of the costliest developments in India.
How many residences will the Nepean Sea Road project comprise?
The Nepean Sea Road project will comprise just 40–50 expansive residences, each ranging from 8,000 to 10,000 square feet.
What are the different brands under Sunteck Realty?
Sunteck Realty has differentiated its projects under six brands: 'Signature' for uber luxury residences, 'Signia' for ultra luxury residences, 'Sunteck City' and 'Sunteck Park' for premium luxury residences, 'Sunteck Beach Residences' for a marquee luxury destination, and 'Sunteck World' for aspirational luxury residences.
Related News Articles
Retail Revolution: India's Retail Space Expected to Boom by 50%
The top seven cities in India, including Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, Kolkata, and Chennai, are projected to witness a surge in retail space, with Delhi NCR leading the charge.
Insolvency Proceedings Initiated Against Jaiprakash Associates by NCLT
The National Company Law Tribunal (NCLT) has initiated insolvency proceedings against Jaiprakash Associates, a leading real estate developer, following a plea by ICICI Bank.
Whiteland Corp Partners with Marriott International for Luxurious Housing Project in Gurgaon
Real estate developer Whiteland Corporation has signed an agreement with Marriott International to bring Westin Residences to Gurgaon, offering a luxurious housing project with hotel-inspired lifestyle
New LTCG Rules Bring Relief to Homeowners, Boost Real Estate Stocks
The Finance Minister's decision to amend the LTCG rules has brought cheer to homeowners and boosted real estate stocks. Here's what it means for you.
Shaping Urban India: The Evolution of Real Estate Since Independence
India's real estate sector has played a pivotal role in shaping urban development since independence. With the urban population growing from 62 million in 1947 to over 485 million today, the sector has undergone significant transformations.
Mumbai Police Arrests Conman Who Duped Real Estate Developer of ₹4 Crore and 3.5Kg Gold
Worli police apprehended Dhirendra Chandrakant Shukla, a wanted real estate agent, for duping Avighna Group of Rs2 crore and 3.5kg gold by promising a vacant plot in Worli for development.