Zepto Partners with HoABL to Offer 10-Minute Land Investment in Vrindavan

Quick commerce platform Zepto has announced a strategic partnership with real estate firm The House of Abhinandan Lodha (HoABL) to offer land investment opportunities to consumers. This innovative collaboration aims to make land ownership more accessible and convenient for a broader audience.

The land offerings include premium plots in Vrindavan, which are currently available to explore through the Zepto app. HoABL already offers a digital experience through its own app, but the partnership with Zepto aims to enhance accessibility even further. When a user shares an enquiry on the Zepto app, they are promptly connected to an HoABL expert within 10 minutes. This expert then guides the user through the entire process via a video call, ensuring a seamless and transparent experience.

To access these land investment opportunities, users simply need to type “Land” in the search bar on the Zepto app. From there, they can explore HoABL’s Vrindavan project offerings and connect with an expert for detailed guidance. This partnership reflects the shared vision of both brands: Zepto’s commitment to speed and convenience, and HoABL’s mission to make land ownership accessible, transparent, secure, and convenient.

Chandan Mendiratta, Chief Brand and Culture Officer at Zepto, commented on the collaboration, stating, “The House of Abhinandan Lodha and Zepto are partnering to make access to land simple and digital. HoABL’s app allows customers to explore, select, and buy plots online, and bringing it onto Zepto’s tech-strong platform takes that journey to where millions already shop. Timed with Janmashtami, premium plots in Vrindavan are now discoverable on Zepto for a limited time — another step toward democratizing land.”

Saurabh Jain, Chief Marketing Officer at HoABL, added, “We are on a mission to democratize land ownership for Indians. This partnership with Zepto is a significant step in achieving that goal. By leveraging Zepto’s vast user base and advanced technology, we can reach a wider audience and provide them with a convenient and secure way to invest in land.”

This innovative partnership not only enhances the digital experience for land investment but also aligns with the growing trend of integrating real estate services into everyday commerce platforms. With the increasing demand for convenient and accessible investment options, Zepto and HoABL are setting a new standard in the real estate market.