Naredco Advocates for Incentives in Affordable Housing and Rental Markets

Published: February 13, 2026 | Category: Real Estate Maharashtra
Naredco Advocates for Incentives in Affordable Housing and Rental Markets

Realtors' body Naredco has called on the government to promote the affordable home segment and provide incentives for the development of rental accommodation. This push aims to achieve the ambitious goal of Housing for All and boost the growth of the real estate sector. Addressing a real estate conference organized by the association, Naredco President Parveen Jain emphasized the need to further strengthen the Real Estate (Regulation and Development) Act (RERA).

The RERA has already brought transparency and accountability to the Indian property market. Jain highlighted the importance of ensuring the effective implementation of the RERA law across all states. He stressed the need for promoting affordable housing and making finance more accessible for both builders and homebuyers. Jain also pitched for incentives for rental housing and advocated for single-window clearance and timely approvals for real estate projects.

Jain noted that clear, stable, and transparent policies are crucial for attracting investments in the real estate sector. Naredco Chairman Niranjan Hiranandani pointed out that the share of affordable housing in total sales volumes has decreased. 'We need to create rental housing. We cannot rely only on ownership,' he said. Hiranandani emphasized that the development of affordable housing and rental homes is possible if the central and state governments provide policy incentives, such as the reduction of various taxes.

Hiranandani also spoke about the importance of promoting green real estate development. Naredco, with around 5,000 developers as members, is a prominent body in the Indian real estate industry. The organization's efforts to advocate for policy changes and incentives are crucial for the sustainable growth of the sector and the realization of the Housing for All initiative.

The real estate sector plays a vital role in the Indian economy, and the push for affordable and rental housing is seen as a key driver for economic growth and social development. By providing incentives and streamlining processes, the government can significantly boost the real estate market, making homes more accessible to a broader segment of the population.

The call for policy incentives and streamlined processes is not just about economic growth; it is also about ensuring that every Indian has a place to call home. The challenges in the affordable housing and rental markets are multifaceted, but with the right policies and support, the real estate sector can overcome these hurdles and contribute to a more inclusive and prosperous society.

Naredco's advocacy for these changes reflects the broader industry's commitment to sustainable and inclusive development. The organization's efforts are expected to have a significant impact on the real estate landscape, paving the way for a more transparent, accountable, and accessible market for all stakeholders.

Stay Updated with GeoSquare WhatsApp Channels

Get the latest real estate news, market insights, auctions, and project updates delivered directly to your WhatsApp. No spam, only high-value alerts.

GeoSquare Real Estate News WhatsApp Channel Preview

Never Miss a Real Estate News Update — Get Daily, High-Value Alerts on WhatsApp!

Frequently Asked Questions

1. What is the Real Estate (Regulation and Development) Act (RERA)?
The Real Estate (Regulation and Development) Act (RERA) is a law in India that aims to bring transparency and accountability to the real estate sector. It regulates the sale and marketing of residential and commercial projects, ensuring that developers adhere to strict guidelines and timelines.
2. Why is affordable housing important?
Affordable housing is crucial because it ensures that a broader segment of the population can access safe and comfortable homes. It helps reduce economic disparities and promotes social stability and development.
3. What are the benefits of rental housing?
Rental housing provides flexible living options, especially for individuals and families who may not be able to afford to buy a home. It also helps balance the housing market and reduces the pressure on the ownership segment.
4. What incentives are being suggested for affordable and rental housing?
Naredco is suggesting policy incentives such as the reduction of various taxes, single-window clearance, and timely approvals for real estate projects. These measures aim to make the development of affordable and rental housing more viable and attractive for developers.
5. How does Naredco contribute to the real estate sector?
Naredco, with around 5,000 developers as members, plays a significant role in advocating for policy changes and best practices in the real estate sector. The organization works to promote transparency, accountability, and sustainable development in the industry.