Vikas Nair: Crafting Impactful Marketing at Century Real Estate
Vikas Nair is a dynamic business leader with over a decade of experience in business and marketing. As the Vice President - Head of Marketing & Communications at Century Real Estate, he brings a wealth of knowledge and innovative strategies to his role. Here’s a glimpse into his workday, leadership style, and advice for young professionals.
The best part of my job is… The joy of building something meaningful from nothing, the challenge of staying a step ahead, and the thrill of knowing there’s always a new story waiting to be told. A powerful idea can change the trajectory of a brand, inspire a team, or even shift the way people see their own lives. When a thought that once lived only in your mind becomes something real, something that touches people and drives real outcomes, it's deeply satisfying.
My leadership mantra Lead through demonstration, set uncompromising benchmarks, and value progress over perfection. Encourage experimentation, learn fast, and move forward with intent, just don’t make the same mistake twice. This approach ensures that the team is always pushing boundaries and striving for excellence.
My advice to young professionals Early in your career, don’t be choosy; take the work and learn the ropes. Decode at least one takeaway from every role, whether it’s managing expectations, earning trust, or building visibility. Every challenge adds a skill. Don’t fear mistakes - nothing great was built by following the status quo. Embrace the learning process and stay adaptable.
Streaming/Reading now Currently watching Severance on Apple TV; a sharp, unsettling thriller with a brilliantly novel take on corporate culture and the idea of work-life separation. The show provides a unique perspective on the complexities of modern work environments and the psychological impact they can have on individuals.
Planning my next holiday to Somewhere unfamiliar, full of new experiences, new tastes, and new highs. Traveling to new places not only broadens one’s horizons but also provides fresh perspectives and inspiration that can be invaluable in both personal and professional life.
A recent ad campaign I liked A recent campaign that caught my attention was Ather Energy’s 'It’s Easy on an Ather.' A smart, relatable way to introduce hero features—clear value proposition, instantly memorable, and delivered with warmth and emotion rather than a hard sell. The campaign effectively communicates the brand’s message and resonates with the target audience.
Century Real Estate is a leading real estate company known for its innovative projects and customer-centric approach. Vikas Nair’s role is crucial in shaping the company’s brand and communication strategies, ensuring that they stay ahead in a competitive market.
